If you haven’t reviewed your website in the last 12 months, there’s a good chance its outdated . Your website could be suffering from the following:
Do you need fresh content, added functionality or a redesign? Our quick guide below will help you making sure whether or not you need website redesign .
Technology is constantly evolving and new trends are emerging. Innovative technology that may have not been available last year, may well now be in widespread use. Websites, like any piece of design, can date easily with styles going out of fashion. If yours is one of those, you’re not making the best possible first impression.
Does your website do everything it is required to d0? Maybe there’s missing functionality or a feature in that just isn’t being used. Whatever the case, it’s time to take a step back, decide what it is that your business needs your website to do, and review the site with that clarity in mind. It may be that a few small tweaks are all that are needed to make a big difference
Websites aren’t exempt from design trends. Even if you have your own carefully constructed brand and look, you must stay up to date to be perceived as current. The evolving trends are enabled by technology that makes it ever easier and faster to download large graphics and video, and by designers eager to really get to grips with design online, perfecting the look and feel at every opportunity and aiming to achieve maximum stand out.
This is a biggie and absolutely essential to check if your website has been in place for a long time. Over the last few years, particularly with the rapid rise of mobile browsing, most websites are designed to be responsive as standard. That means that your site adapts to whatever kind of device it’s being viewed on. Enhancing the user’s experience in this way has knock on benefits in terms of pushing you up the search engine rankings, and so getting more leads, sales and customers.
If you’ve evolved, diversified, expanded or grown your business, your website needs to change too. Few businesses stay still – especially in the digital age. Your website should reflect this with a bigger, more confident feel, better functionality, enhanced product listings or simply content that truly reflects how your business really is
Static sites get old quickly. If the content isn’t updated, impactfully and with currency and relevance, you’re not giving people enough reasons to return frequently and this will effect traffic coming to your website and impact your Google Rankings, overall impacting SEO. A good content marketing strategy can give you the edge in terms of establishing your business as expert, a thought leader, trusted and credible.
Again, if you haven’t redone your site in a few years, there’s a good chance the technology it’s built on, Flash, for example, is now difficult for search engines to read and for users to access. Updating to the latest technology will help resolve any issues, making your site more efficient and provide the best possible experience for your customers.
So, The only question that remains is when? And you know what they say: no time like the present.
Get in touch today for a free consultation on a website redesign, call us on 02866387623 or email firstname.lastname@example.org. We’d be happy to review your site and make recommendations, efficiently and effectively.